FLIPKART E-COMMERCE VENDOR-PARTNER PROGRAM
Feet on street – For Seller Onboarding, Flipkart Marketplace
Note: This document is a broad level overview. Detailed document with specifics will be shared in the next stage
What is the Marketplace: Marketplace is a platform which allows sellers to sell their products online thus providing sellers with greater exposure to various buyers. Buyers have the advantage of choosing from a range of products. Marketplace serves as a One Stop trade fair for both the sellers and the buyers.
What is Seller Onboarding: In order to become active on Flipkart Marketplace, the seller needs to register, upload their relevant documents, list their products, and understand how to work on platform. After successfully completing the above mentioned steps the sellers is ACTIVE. Partner needs to follow/generate leads through on-ground activities. They need to assist sellers at their end in uploading documents, facilitating with cataloging partner and listing their products. This is a high touch model and will require agents to go and meet sellers.
A seller is considered live when the state of seller on flipkart system is marked ACTIVE.
To go Live with flipkart.com, seller has to go through following stages:
Stage
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Action required from seller
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Signed up
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In verification
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The seller provides basic details, including category, contact details, pickup address, main selling category.
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In registration
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The seller has to provide business details in this section for example bank account details, TIN number, TAN number, PAN number.
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Registered
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Seller has to provide documents and upload the catalogue file. Documents and catalogue file are verified by Flipkart’s internal team. Once catalogue file is verfied, seller has to approve the file and provide stock and pricing information, post which seller is marked ACTIVE on flipkart.com and the seller is now ready to sell.
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Live
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Only in case the above processes are completed and the seller’s state is ACTIVE, the seller is considered live.
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Operating Schedule: The partners would service the sellers as per seller’s convenience within normal working hours. The operating window would be Monday to Saturday from 10 am to 7 pm.
Language of Support: The primary language of support is English. However, Partner should also be able to handle interactions in Hindi/regional lingua as per Seller requirement.
Seller Onboarding Interactions at the Frontline:
Provide proactive end to end support to registered sellers to become Live on Flipkart Marketplace. The on ground activities include (but not limited to):
a. Explaining Online Marketplace model and business dynamics (opportunity and risks)
b. Liasoning with VAT consultants to help sellers get VAT registration.
b. Explaining Flipkart services
c. Explaining commission details
d. Handling the seller's queries with respect to online selling and selling on Flipkart
e. Helping sellers uploading documents, bank account details
f. Helping sellers create listings on Flipkart Marketplace
g. Ensuring Catalog support liaison: Photo-shoot and Catalog writing/catalog enrichment through engaging our partners
h. Training sellers to use the Flipkart platform for daily business including liaison with Flipkart Training Partners to train sellers.
i. Train sellers on FKMP for listing, order management, payments, returns, cancellation, packaging etc. as per the training modules
j. Provide support to sellers althrough the activation lifecycle
Output metrics:
Ø Live sellers count
Target: The output expected is atleast 35 live sellers per consultant per month or a total of 150 live sellers out of 200 leads shared with you.
Assignment of sellers:
• Partner can also bring sellers on their own and activate them.
• Partner will have fixed agreed upon duration to convert and make the seller live after which seller will be removed from the queue.
• Partners will need to make sure that every seller assigned should be contacted within an agreed upon time.
Training & Capability building: Flipkart will provide trainers on deputation for the pilot batch and will support Vendor for the term of pilot project. Vendor will also conduct assessments of new hires post completion of training and share report with Flipkart upon completion of each batch.
Volumes: Flipkart will share with Partner the pilot term (45 day) forecast. Vendor should plan for staffing basis the forecast + 10% buffer.The number of resources for seller activation would be defined as per the WIP and desired output.
Pilot volume: Flipkart will share 200 seller’s details(in one city) which partner has to work on and convert with the 30 days of pilot. Flipkart will be recommending staffing for this volume, however vendor should take the final decision.
Expected volume for long term: Flipkart Marketplace is looking to acquire close to 1,00,000 sellers by December 2015 and will be primarily dependent upon seller acquisition through feet on street model.
Cities in Focus:
For the pilot phase (upto 45 days) we would be running the project in one/two cities depending upon the strength of Vendor. After the pilot phase we wish to expand pan-India and primarily target cities such as NCR, Mumbai, Bangalore, Kolkata, Coimbatore, Jaipur, Chennai, Surat, Agra, Hyderabad, Lucknow etc (not exhaustive).
Supervisor Ratios: Vendor will maintain Consultant to TL ratios at 1:30
Tools and Applications: All Seller interactions will be documented through CRM and related tools.
Reports: Vendor will need to build own capability for generating their reports and sharing with Flipkart as per the defined timelines. Flipkart will support Vendor for the first month to build this capability. Reports need to maintain accuracy at all times.
Consultant Profile: Frontline Consultants profile requirement is as follows: Graduates with at least 12 months experience. Fresh graduates can be hired; however, at least 50% of the Consultant group should have minimum experience of 12 months. Vendor will do own hiring based on the defined competencies in the JD (job description) that will be shared by FK. Vendor will be responsible for background verification of hired consultants. FK will do a random profile compliance check of candidates hired.
Quality Monitoring: Seller feedback will be captured by flipkart.com. Flipkart will judge a vendor’s quality performance based on the ratings generated through seller feedback.
Business Process Audit: Flipkart will conduct transactional and business audits of statistically valid sampling, of Vendor’s employees on a weekly basis and will share the findings.
Calibration: Flipkart will conduct weekly calibration session with Vendor’s Quality Analysts and other Supervisors and share findings.
Performance Management:
Flipkart will monitor the daily live count. In addition, Flipkart will conduct Weekly Business Review (WBR), Monthly Business Review (MBR) and Quarterly Business Review (QBR) with Vendor. The WBR review day of the week will be determined by Flipkart and will remain constant except for any business necessity. The dates for the MBR and QBR will be shared a week in advance. The venue for the MBR and QBR could be either at Vendor office location or one of the Flipkart office locations.
Vendor will share quarterly stack ranking of its Consultants with Flipkart, along with plan of action for bottom 5% Consultants
Compliance Audits: Flipkart will conduct quarterly audits of the Vendor’s processes of Flipkart Seller Support Operations and will share findings. Vendor will review the findings and share detailed plan of action with Flipkart within 15 days. All actions identified by Flipkart to be addressed within 1 month of sharing the action plan
Risks: Product, Quality of Sellers, WIP shrinkage, Secondary Partner Underperformance (FSA/Training etc.).
Note: We have one reference center in Hyderabad that is already dialing on two of our processes with 52 agents currently. They are getting regular payments from last 5 months from US Clients. You can visit them to check for yourself the authenticity of the projects we offer.
If you would need any more clarification, I would be glad to help you with the same.
Regards,
Kevin Carter
Mobile#:8220573165